Communicating with clients, management and boards can be a challenge, especially when it comes to answering hard questions like: “What’s the real value of our PR campaign?” or “Did it move the needle on sales?”

Now you can answer these tough questions and more with PRtrak Web® - our affordable, DIY desktop tool ideal for evaluating broadcast, print and Internet coverage with industry-standard audience impressions and media valuations.

And now, PRtrak Web provides use of the exclusive Media Prominence Index (MPI), a research-tested metric that combines Slant and Prominence (of client in story) with market-driven space/time costs. Tested on more than 200,000 clips and against business outcomes, the MPI is the most accurate metric available today for those wishing to correlate competitive media coverage with outcomes.

Some of the other attributes of PRtrak Web® include:

• Access to Audience Impressions and Media Values for more than 100,000 sources:
• Broadcast Gross Impressions (Audience 18+, AQH, in half-hour increments).
• Print Circulation.
• Internet Daily Average Visits for the Top 30,000 Websites.
• Media Values based on negotiated cost benchmarks from SQAD.
• Content Analysis - Slant, Prominence, Message-Point Conveyance, or other user-defined options.
• Variable Multipliers - for Readership or Credibility factors.
• Notes - for Headlines or other special information about each placement.
• Customizable, convincing reports for the C-suite loves.