The magic in Share of Discussion
Unpaid media coverage of your category or brand has significant impact on your business. PRtrak Ai’s technology analyzes the impact that newspaper, magazine, radio, television, or Internet discussion has on your competitive position. Insights generated from PRtrak Ai’s fast and economical analysis yield significant improvements in marketing and communications strategies - as well as in forecasting. PRtrak Ai analysis is better, faster, and more affordable than any other alternative.

PRtrak’s breakthrough research has established the importance of Share of Discussion (SoD) -- “the quantity and quality of your editorial coverage compared to that of your competitors.” In 97% of more than 160 studies involving 10 million clips, Share of Discussion has been proven to link directly with product preference, sales closing ratios, and market share.

Analysis of public discussion has been proven in a broad assortment of industries, including pharmaceutical, consumer package goods, financial services, retail, business-to-business, and dozens of other industry segments.

How we work with you

• You brief us about your organization and competitors to define the scope of the study, and determine timing.
• We collect your clips through Lexis Nexis, Factiva or other print, broadcast and online news services.
• Our artificial intelligence, advanced linguistics system analyzes each story, parses out the parts that apply, reads for slant, prominence and message points, and produces Share of Discussion metrics for each competitor.
• Expert analysts oversee all work, and fine-tune findings, charts and graphs, and overall presentation.
• Finally, we correlate your Share of Discussion to outcome metrics that have been determined in advance (sales, survey results, etc.).
• Your report is emailed and presented via teleconference, and further refined if need be.
• You then apply your communications brilliance to strategically plan or refine your program for maximum impact.

The chart above is a sample of one in a typical Share of Discussion Report illustrating the precision with which Share of Discussion can be viewed, and thus yield actionable information.