News February 2, 2005 Research Yields Best Metric for Measuring Media against Outcomes; Sophisticated New Measure now Available to PR Pros of all Budget Levels. (click here for “Research Yields Best Metric” story) February 6, 2003 Evaluating PR Coverage on the Internet Just Got Easy! Impressions and Media Values for Top 10,000 Websites now available from PRtrak. (click here for “Evaluating PR Coverage” story) January 22, 2002 SURVEILLANCE DATA, INC. ACQUIRES TRAKWARE, INC.; Affordable Media Relations Measurement More Available Than Ever. (click here for “Acquisition” story) October 1, 2001 TEXTALL STUDY PREDICTS OUTCOMES VIA “SHARE OF DISCUSSION;” Ad Value Equivalency Proves to Be Effective Tool. (click here for “Share of Discussion” story) May 31, 2001 PUBLIC RELATIONS PROFESSIONALS Still Depending on Clip Books and Intuition to Measure Results. (click here for “Media Relations Survey”)