News The Science Behind The Art - Facing Facts: PR vs. Advertising Credibility PR News, July 13, 2005 (www.prnewsonline.com). Reprinted by permission. (click here for newsclip) (Adobe Acrobat Required)   Proof of Performance Metrics Give Big Boost to PR Value PR News, May 25, 2005; By Angela Jeffrey, APR. (click here for newsclip) (Adobe Acrobat Required)   And Yet Another Measurement Tool PRtrak’s launch of the Media Prominence Index. PR News, Feb. 16, 2005 - See Page 8  (click here for newsclip) (Adobe Acrobat Required)   PRTrak Parent Unveils New Tool Linking Media Coverage and Business Outcomes Surveillance Data, parent of PRtrak media measurement systems, has introduced a new metric it calls Media Prominence Index. The Holmes Report, February 7, 2005  (click here for newsclip)   New Data Implies Ad Value May Be a “Good Metric With a Bad Name” - Here’s How to Use it. Bulldog Reporter’s Media Relations Insider, October, 2003  (click here for newsclip) (Adobe Acrobat Required)   Measure for Measure: Study Tracks Mood for Measurement. PRtrak sponsors PR News study with David Michaelson, Ph.D. to ascertain attitudes toward measurement. PR News, Oct. 6, 2003  (click here for newsclip) (Adobe Acrobat Required)   Measuring to Show the Positive Value of Public Relations by Angela Jeffrey, APR, and Gary Getto PRSA Tactics, October, 2003  (click here for newsclip) (Adobe Acrobat Required)   Measuring Media Relations Outputs for Internet Publications PR News Editor Matthew Schwartz and PRtrak’s Angie Jeffrey, APR, provide specific steps on how to calculate Internet publication Daily Average Visits and Media Values. PR News, July 21, 2003  (click here for newsclip) (Adobe Acrobat Required)   Center Stage: Publicity Evaluation Calculator by Angela Jeffrey, APR Event Marketer, April-May, 2003  (click here for newsclip) (Adobe Acrobat Required)   PRtrak Launches New Online Media Database The Holmes Report, February, 2003   (click here for newsclip) (Adobe Acrobat Required)   Budget Cuts: Feeling Vulnerable? It’s Time to Start Proving Your Worth. National Council of Marketing & PR Counsel, 2003  (click here for newsclip) (Adobe Acrobat Required)   Open for Discussion New research shows that more and better press can make a direct-and positive-impact on sales. www.ragan.com, 2003  (click here for newsclip)   A Necessity, Not a Nuisance. Throw away the clip books. Real numbers help PR managers add staff, beat the competition and earn the boss’s respect www.ragan.com, 2003  (click here for newsclip)   Measurement Mavens of the Month Angela Jeffrey and Gary Getto for new Internet metrics. The Measurement Standard, August 22, 2002  (click here for newsclip)   A Standard for Measurement at Last? PRtrak launches first metrics database for Internet. The Measurement Standard, August 22, 2002  (click here for newsclip)   New Studies Show High Value of AVE PRWeek, October 1, 2001  (click here for newsclip)   Ad value equivalency comes out of the shadows, but is it still considered ‘PR witchcraft’? Ragan’s Media Relations Report, October 1, 2001  (click here for newsclip) (Adobe Acrobat Required)   The Advantage of Output Measurement PRSA TACTICS, February 2000  (click here for newsclip)   Share of Discussion Measurement offers Insights into Market Development by Angela Jeffrey, APR Spectrum Newsletter, Society for Healthcare Strategy and Market Development, March/April, 2003  (click here for newsclip 9.7MB) (Adobe Acrobat Required)