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Products & Services
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“Today's healthcare PR specialist must be as disciplined and as ROI-oriented as others in management. PRtrak® enables us to finally place values on results formerly considered 'soft' or nearly impossible to quantify.”
Diane Giese, Providence Health System, Seattle |
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With PRtrak®, you can access Audience Impressions and Media Values for more than 100,000 sources, because PRtrak® is now the leading aggregator of media measurement metrics in the United States!
PRtrak Universal Data
Are you scoring stories in print, broadcast and/or Internet media outlets nationwide? If so, PRtrak® Universal gives you access to everything in our extensive database of TV, Radio, Newspaper, Magazine and Internet media in all 210 U.S. Designated Market Areas, and in all Vertical Trade Categories.
PRtrak Select Data
Do you focus most of your publicity efforts in a single DMA? If so, you can access TV, Radio, Newspaper and Magazine data in that market alone!
ABOUT THE DATA
Broadcast Data
Television media values and audience impressions are derived from data provided by Nielsen Media Research and SQAD. Radio data comes from Arbitron and SQAD. It includes:
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Audience Demographic - Persons 18+ years of age;
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TV Impressions - by the Half Hour; Average Quarter Hour (AQH) estimates, Current Quarter;
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Radio Impressions - by the Daypart; AQH estimates, Current Quarter;
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Media Values - a PRtrak® proprietary formula using negotiated spot-cost projections from the leading media cost-forecaster, SQAD, which are based on actual purchase transactions, not rate cards.
Sample Local TV station value table:
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Monday - Friday
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Saturday
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Saturday
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COST
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IMPR
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COST
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IMPR
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COST
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IMPR
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5AM - 6AM
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$164.45
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33,200
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$91.50
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14,200
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$65.23
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10,300
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6AM - 7AM
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$178.44
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36,100
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$106.40
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16,900
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$75.28
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11,900
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7AM - 8AM
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$213.37
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43,200
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$286.37
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5,400
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$50.61
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8,000
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8AM - 9AM
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$187.08
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37,900
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$323.11
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51,300
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$97.16
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15,400
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9AM - 10AM
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$290.09
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52,900
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$221.78
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35,200
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$198.91
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31,600
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10AM - 11AM
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$465.44
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84,900
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$57.34
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9,100
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$207.45
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32,900
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11AM - 12PM
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$618.86
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112,900
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$127.62
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20,200
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$206.35
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32,700
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12PM - 1PM
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$462.57
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84,400
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$279.30
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44,300
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$175.52
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27,800
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1PM - 2PM
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$279.51
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51,000
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$299.34
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47,500
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$307.72
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48,800
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2PM - 3PM
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$354.90
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64,700
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$234.73
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47,400
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$303.63
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48,200
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3PM - 4PM
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$559.15
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88,700
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$356.22
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56,500
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$278.44
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44,200
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4PM - 5PM
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$849.61
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134,800
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$421.49
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66,900
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$358.50
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56,900
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5PM - 6PM
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$1,290.24
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149,700
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$1,188.31
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83,000
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$709.29
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82,300
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6PM - 7PM
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$1,518.81
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186,400
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$2,392.05
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145,800
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$3,323.93
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215,500
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7PM - 8PM
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$2,822.46
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183,00
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$2,707.82
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155,100
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$3,636.26
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235,700
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8PM - 9PM
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$3,092.57
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200,500
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$3,592.97
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175,500
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$3,870.89
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250,900
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9PM -10PM
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$3,239.27
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210,000
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$2,065.92
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232,900
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$3,475.44
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225,300
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10PM - 11PM
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$2,176.38
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162,200
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$408.61
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154,000
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$2,286.68
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170,500
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11PM - 12AM
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$493.63
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68,600
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$146.40
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56,800
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$419.87
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58,300
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12AM - 1AM
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$230.41
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32,000
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$106.40
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20,300
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$219.06
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30,400
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1AM - 2AM
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$55.39
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7,700
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$63.56
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8,800
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$105.21
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14,600
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2AM - 5AM
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$34.75
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4,300
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$39.44
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4,100
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$64.55
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7,400
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PRtrak National TV Data is further refined by:
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Program Title
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Network, Cable or Syndicated
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Sample radio station value table:
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Monday - Friday
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Saturday
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Saturday
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COST
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IMPR
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COST
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IMPR
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COST
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IMPR
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5AM - 6AM
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$61.85
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9,900
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$11.38
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2,900
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$9.22
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1,400
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6AM - 10AM
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$172.98
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31,900
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$69.19
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13,300
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$51.89
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8,600
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10AM - 3PM
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$143.94
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32,900
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$104.68
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24,800
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$78.51
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19,700
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3PM - 7PM
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$173.12
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30,000
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$103.87
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18,900
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$86.56
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14,500
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7PM - 12AM
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$35.06
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7,500
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$52.60
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10,600
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$35.06
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6,800
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12AM - 5AM
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$18.75
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1,300
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$39.44
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1,700
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$21.55
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1,100
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*Please note that in some cases, a station's rating for a given time period may fall below a reporting threshold determined by Arbitron or Nielsen, and therefore may not be available.
Print Data
Magazine and Newspaper media data comes from SRDS, Burrelle’s Information Services and American Newspaper Representatives (ANR). Data includes:
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Black & White and Color 'open' column-inch media values;
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Circulation figures;
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Magazine full-page rates converted into column-inch values for greater accuracy.
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Sample newspaper value table:
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Cost
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Color Add-On
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Circulation
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Monday
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$503.88
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$6,038.00
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553,387
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Tuesday
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$503.88
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$6,038.00
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553,387
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Wednesday
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$503.88
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$6,038.00
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600,557
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Thursday
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$503.88
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$6,038.00
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600,557
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Friday
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$503.88
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$6,038.00
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600,557
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Saturday
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$503.88
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$6,038.00
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600,557
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Sunday
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$588.00
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$7,418.00
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750,486
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Sample magazine value table: |
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Per Issue
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B&W
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$511.38
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2 Color
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$702.62
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3 Color
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$750.00
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4 Color
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$800.62
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Circulation
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300,000
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