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PRtrak® has joined VMS, the leader in Integrated Media Intelligence solutions.

PRtrak® is proud to announce its acquisition by VMS, the leader in Integrated Media Intelligence solutions. Now, PRtrak® clients will get the same industry-leading publicity measurement solutions and great service... and much more. More market coverage. More access to editorial content. More media tracking, analysis and reporting tools. More advanced digital delivery and management platforms.
Click here to know more about VMS.

Simply Sophisticated.
Simple enough for the busy PR pro. Sophisticated enough for the C-suite.

VMS, with PRtrak®, offers a continuum of media analysis products and services simple enough for the busy PR pro, and sophisticated enough for the C-suite. More than any other firm in the industry today, VMS focuses upon the link between competitive media coverage and business outcomes through innovative research and precision metrics.

VMS enables PR practitioners to prove the power of their work in terms management understands. VMS products range from a simple, Web-based DIY application to sophisticated “Share of Discussion” services with correlations to outcomes.

VMS, with PRtrak®, is also now the leading aggregator of media measurement metrics in the industry, with BROADCAST, PRINT and INTERNET data provided by: American Newspaper Representatives, Arbitron, BurrellesLuce, comScore MediaMetrix, Nielsen Media Research, SRDS and SQAD Inc. Its exclusive Media Prominence Index, based on these market driven metrics, promises to be the best single metric for correlating PR outputs with business outcomes.

Currently, VMS metrics and technology is being used to measure results for top-grossing movies, basketball and golf professional organizations, packaged goods companies, energy companies, tourist destinations, hospitals and health organizations, and PR firms from solo-practitioner to the largest in the world!